CEO Adam Aron continues to announce promising new projects and revelations to the popular movie chain company AMC. Most recently AMC announced their new project of investing $250 million into laser projectors. In prior months, CEO Adam Aron has mentioned that the company is adamant about continuing to make improvements to the theater chain to improve the overall customer experience, and these new state-of-the-art laser projectors will do just that. The movie theater chain company will switch out old projectors with new laser projectors, which will amplify the experience of watching the world’s most anticipated movie releases.
WHEN WILL AMC GET NEW LASER PROJECTORS?
The new project is referred to as “Laser at AMC”. AMC plans to implement 3,500 laser projectors now through 2026. The quarter million dollar project represents the goal of working to enhance the on-screen presentation and experience. The new projectors will improve picture brightness, vivid colors and improve picture contrast, ultimately creating a crisp and clear screening experience.
While the new projectors will without a doubt create a better viewing experience, AMC also emphasizes that this switch will also be more environmentally friendly. Laser projection creates less waste, as it eliminates the usage of Xenon bulbs, as well as reduces the amount of energy used. CEO of the Laser Project company Cinionic, Wim Buyens, is excited about the partnership with AMC Theaters and says,
“We’re in this for the long-term. Together with AMC, we’re giving moviegoers the laser difference that you can only get in the cinema… The partnership with AMC enables a consistent, elevated, and laser-powered big screen experience for the next generation.”
HOW DOES AMC INNOVATE?
The announcements continue to excite retail investors and give investors reassurance that the stock price will rocket and its still a good time to buy AMC. Earlier this month, Aron announced that they have acquired seven former Bow Tie Cinemas. Five of the locations are in Connecticut, while the other two are in New York and Maryland. The new acquisition will double AMC’s number of theaters in Connecticut.
WHAT DO AMC RETAIL INVESTORS THINK?
The continuous announcements of AMC’s progress, growth and expansion give the AMC plenty of reason to believe that this year will bring exponential growth to the AMC stock. Retail investors continue to buy and hold AMC as they know that the combination of the stock being shorted, along with the intense progress AMC makes will eventually drive up an increase in the stock price.
In addition to the new and improved laser projectors and acquisition of more movie theater locations, AMC announced in March the 22% stake it took in Hycroft Mining. While the acquisition was outside the scope of the movie chain industry, it shows that AMC is willing to take calculated risk and diversify the company into other industries to improve and expand.